{"id":121,"date":"2009-12-03T18:49:00","date_gmt":"2009-12-03T21:49:00","guid":{"rendered":"http:\/\/scienceblogs.com.br\/hypercubic\/2009\/12\/direto-no-publico-alvo\/"},"modified":"2009-12-03T18:49:00","modified_gmt":"2009-12-03T21:49:00","slug":"direto-no-publico-alvo","status":"publish","type":"post","link":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2009\/12\/direto-no-publico-alvo\/","title":{"rendered":">Direto no P\u00fablico-Alvo!"},"content":{"rendered":"

><\/p>\n

Certa vez, h\u00e1 muito tempo, um florista nova-iorquino chamado Max Schling colocou um an\u00fancio classificado no New York Times<\/i>. A diferen\u00e7a \u00e9 que o an\u00fancio era inteiramente taquigrafado<\/a>.<\/div>\n
<\/div>\n
Isso n\u00e3o era p\u00e3o-durismo de Mr. Schling \u2014 um an\u00fancio no NYT nunca foi l\u00e1 muito barato. Na verdade, era uma jogada de marketing<\/i>. Centenas de empres\u00e1rios leram o an\u00fancio cheio de abreviaturas e, curiosos, pediram uma “tradu\u00e7\u00e3o” para suas secret\u00e1rias.<\/div>\n
<\/div>\n
O an\u00fancio dirigia-se justamente \u00e0s secret\u00e1rias e dizia, simplesmente: <\/div>\n

<\/i><\/p>\n

“Quando precisar de flores para a esposa do chefe, lembre-se do Florista Schling”<\/i>.<\/i><\/p><\/blockquote>\n

<\/i><\/p>\n

Faculdade de publicidade e propaganda \u00e9 para os fracos<\/b>.<\/div>\n","protected":false},"excerpt":{"rendered":"

> Certa vez, h\u00e1 muito tempo, um florista nova-iorquino chamado Max Schling colocou um an\u00fancio classificado no New York Times. A diferen\u00e7a \u00e9 que o an\u00fancio era inteiramente taquigrafado. Isso n\u00e3o era p\u00e3o-durismo de Mr. Schling \u2014 um an\u00fancio no NYT nunca foi l\u00e1 muito barato. Na verdade, era uma jogada de marketing. Centenas de […]<\/p>\n","protected":false},"author":486,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"material-hide-sections":[],"pgc_sgb_lightbox_settings":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[11,79,253,274],"tags":[],"class_list":["post-121","post","type-post","status-publish","format-standard","hentry","category-a-frente-do-seu-tempo","category-curiosidades","category-para-os-fracos","category-publicidade"],"yoast_head":"\n>Direto no P\u00fablico-Alvo! - hypercubic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogs.unicamp.br\/hypercubic\/2009\/12\/direto-no-publico-alvo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renato Pincelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/\"},\"author\":{\"name\":\"Renato Pincelli\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/person\\\/c7be1e2811d061a75d3b4f4960eb53bd\"},\"headline\":\">Direto no P\u00fablico-Alvo!\",\"datePublished\":\"2009-12-03T21:49:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/\"},\"wordCount\":114,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#organization\"},\"articleSection\":[\"\u00e0 frente do seu tempo\",\"curiosidades\",\"para os fracos\",\"publicidade\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2009\\\/12\\\/direto-no-publico-alvo\\\/\",\"name\":\">Direto no P\u00fablico-Alvo! 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