{"id":210,"date":"2010-02-16T15:19:00","date_gmt":"2010-02-16T18:19:00","guid":{"rendered":"http:\/\/scienceblogs.com.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/"},"modified":"2010-02-16T15:19:00","modified_gmt":"2010-02-16T18:19:00","slug":"publicidade-do-futuro-1906","status":"publish","type":"post","link":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/","title":{"rendered":"&#062;Publicidade do Futuro (1906)"},"content":{"rendered":"<p>&gt;<\/p>\n<blockquote>\n<div align=\"justify\">A publicidade ir\u00e1, no futuro, adquirir gradativamente um tom cada vez mais inteligente. Procurar-se-\u00e1 influenciar a demanda com argumentos em vez de alega\u00e7\u00f5es, uma tend\u00eancia que j\u00e1 aparece a cada ano. Truques baratos para chamar a aten\u00e7\u00e3o e os aplausos ser\u00e3o totalmente substitu\u00eddos, como j\u00e1 est\u00e3o sendo grandemente substitu\u00eddos, por uma exposi\u00e7\u00e3o s\u00e9ria. E os an\u00fancios, em vez de serem mera repeti\u00e7\u00e3o de bord\u00f5es pouco originais se tornar\u00e3o mais interessantes e informativos, de tal forma que eles ser\u00e3o bem-vindos e n\u00e3o rejeitados. Ser\u00e1 t\u00e3o suicida para um fabricante publicar alega\u00e7\u00f5es idiotas ou notavelmente falaciosas quanto \u00e9 para o lojista dos dias de hoje procurar clientela contando mentiras para seus clientes. <\/div>\n<\/blockquote>\n<div align=\"justify\">\u2014 T. Baron Russell, <i>A hundred years hence: the expectations of an optimist<\/i> [<i>Daqui a Cem Anos: as expectativas de um otimista<\/i>], 1906 <\/div>\n<div align=\"justify\"><\/div>\n<div align=\"justify\">\u00c9 dif\u00edcil dizer se esta previs\u00e3o h\u00e1 muito esquecida \u2014 talvez por tratar de algo t\u00e3o corriqueiro quanto an\u00fancios publicit\u00e1rios \u2014 est\u00e1 correta ou n\u00e3o. Por um lado, de uns tempos para c\u00e1, os an\u00fancios, especialmente os v\u00eddeos publicit\u00e1rios, tem sido cada vez mais &#8220;interessantes e informativos&#8221;. Tanto que alguns podem at\u00e9 ser considerados mini-programas. Entretanto, o uso de bord\u00f5es repetitivos ainda n\u00e3o foi substitu\u00eddo pela for\u00e7a de uma argumenta\u00e7\u00e3o honesta e os truques e efeitos especiais ainda existem, embora j\u00e1 n\u00e3o sejam assim t\u00e3o baratos.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&gt; A publicidade ir\u00e1, no futuro, adquirir gradativamente um tom cada vez mais inteligente. Procurar-se-\u00e1 influenciar a demanda com argumentos em vez de alega\u00e7\u00f5es, uma tend\u00eancia que j\u00e1 aparece a cada ano. Truques baratos para chamar a aten\u00e7\u00e3o e os aplausos ser\u00e3o totalmente substitu\u00eddos, como j\u00e1 est\u00e3o sendo grandemente substitu\u00eddos, por uma exposi\u00e7\u00e3o s\u00e9ria. E [&hellip;]<\/p>\n","protected":false},"author":486,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"material-hide-sections":[],"pgc_sgb_lightbox_settings":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[79,145,274],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","hentry","category-curiosidades","category-futuro-do-passado","category-publicidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#062;Publicidade do Futuro (1906) - hypercubic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renato Pincelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/\"},\"author\":{\"name\":\"Renato Pincelli\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/person\\\/c7be1e2811d061a75d3b4f4960eb53bd\"},\"headline\":\"&#062;Publicidade do Futuro (1906)\",\"datePublished\":\"2010-02-16T18:19:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/\"},\"wordCount\":250,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#organization\"},\"articleSection\":[\"curiosidades\",\"futuro do passado\",\"publicidade\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/\",\"name\":\"&#062;Publicidade do Futuro (1906) - hypercubic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#website\"},\"datePublished\":\"2010-02-16T18:19:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/02\\\/publicidade-do-futuro-1906\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#062;Publicidade do Futuro (1906)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#website\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/\",\"name\":\"hypercubic\",\"description\":\"um hyperespa\u00e7o de ideias\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#organization\",\"name\":\"hypercubic\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/wp-content\\\/uploads\\\/sites\\\/249\\\/2022\\\/11\\\/cropped-Capa-do-Facebook-851x315-px.-1.png\",\"contentUrl\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/wp-content\\\/uploads\\\/sites\\\/249\\\/2022\\\/11\\\/cropped-Capa-do-Facebook-851x315-px.-1.png\",\"width\":197,\"height\":211,\"caption\":\"hypercubic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hypercubicBR\\\/\",\"https:\\\/\\\/www.instagram.com\\\/hypercubic.blog\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/person\\\/c7be1e2811d061a75d3b4f4960eb53bd\",\"name\":\"Renato Pincelli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g\",\"caption\":\"Renato Pincelli\"},\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/author\\\/hypercubic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"&#062;Publicidade do Futuro (1906) - hypercubic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/","twitter_misc":{"Escrito por":"Renato Pincelli","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/#article","isPartOf":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/"},"author":{"name":"Renato Pincelli","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#\/schema\/person\/c7be1e2811d061a75d3b4f4960eb53bd"},"headline":"&#062;Publicidade do Futuro (1906)","datePublished":"2010-02-16T18:19:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/"},"wordCount":250,"commentCount":0,"publisher":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#organization"},"articleSection":["curiosidades","futuro do passado","publicidade"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/","url":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/","name":"&#062;Publicidade do Futuro (1906) - hypercubic","isPartOf":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#website"},"datePublished":"2010-02-16T18:19:00+00:00","breadcrumb":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/02\/publicidade-do-futuro-1906\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.blogs.unicamp.br\/hypercubic\/"},{"@type":"ListItem","position":2,"name":"&#062;Publicidade do Futuro (1906)"}]},{"@type":"WebSite","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#website","url":"https:\/\/www.blogs.unicamp.br\/hypercubic\/","name":"hypercubic","description":"um hyperespa\u00e7o de ideias","publisher":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blogs.unicamp.br\/hypercubic\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#organization","name":"hypercubic","url":"https:\/\/www.blogs.unicamp.br\/hypercubic\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#\/schema\/logo\/image\/","url":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-content\/uploads\/sites\/249\/2022\/11\/cropped-Capa-do-Facebook-851x315-px.-1.png","contentUrl":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-content\/uploads\/sites\/249\/2022\/11\/cropped-Capa-do-Facebook-851x315-px.-1.png","width":197,"height":211,"caption":"hypercubic"},"image":{"@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hypercubicBR\/","https:\/\/www.instagram.com\/hypercubic.blog\/"]},{"@type":"Person","@id":"https:\/\/www.blogs.unicamp.br\/hypercubic\/#\/schema\/person\/c7be1e2811d061a75d3b4f4960eb53bd","name":"Renato Pincelli","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea6f8dd90510e820f465bc6a0210a398696be86dc9446fbf6420603bafe2a9fb?s=96&d=retro&r=g","caption":"Renato Pincelli"},"url":"https:\/\/www.blogs.unicamp.br\/hypercubic\/author\/hypercubic\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/users\/486"}],"replies":[{"embeddable":true,"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":0,"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.blogs.unicamp.br\/hypercubic\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}