{"id":416,"date":"2010-09-08T16:30:00","date_gmt":"2010-09-08T19:30:00","guid":{"rendered":"http:\/\/scienceblogs.com.br\/hypercubic\/2010\/09\/morte-e-vida-roverina\/"},"modified":"2010-09-08T16:30:00","modified_gmt":"2010-09-08T19:30:00","slug":"morte-e-vida-roverina","status":"publish","type":"post","link":"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/09\/morte-e-vida-roverina\/","title":{"rendered":">Morte e Vida Roverina"},"content":{"rendered":"

><\/p>\n\n\n\n\n
\"Land_Rover_90_County_Staation_Wagon\"<\/a><\/td>\n<\/tr>\n
O Land Rover foi pro brejo…<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n
Fugindo de toda essa modinha SUV \u2014 que combina interior glamouroso num jipe autom\u00e1tico que \u00e9 incapaz de sair de um atoleiro sozinho, mas mesmo assim bebe (e polui) feito um viciado \u2014 o Land Rover Defender tem se mantido basicamente o mesmo durante mais de trinta anos. <\/p>\n

Ainda apenas em sua quarta s\u00e9rie em mais de 60 anos, a dupla 90\/110 \u00e9 um exemplo de que a obsolesc\u00eancia planejada \u2014 chamar um design com tr\u00eas anos de idade ou menos de “gera\u00e7\u00e3o” e substui-lo \u2014 \u00e9 algo desnecess\u00e1rio para a sobreviv\u00eancia da ind\u00fastria automobil\u00edstica. Mas o Landie<\/i> pode estar com os dias contados. Padr\u00f5es de seguran\u00e7a e baixas emiss\u00f5es cada vez mais rigorosos (na Europa, \u00e9 claro) v\u00e3o mat\u00e1-lo at\u00e9 2015. <\/div>\n

<\/div>\n
Ap\u00f3s conseguir tirar a Land Rover dos bra\u00e7os da Ford, a indiana Tata j\u00e1 percebeu que vai ser dif\u00edcil matar um ve\u00edculo com tantos f\u00e3s e deu in\u00edcio ao \u201cProject Icon\u201d, para reinventar o Defender. O desafio, por\u00e9m, \u00e9 imenso. Projetar um sucessor com a mesma capacidade fora-de-estrada, constru\u00ed-lo por menos (para vender mais) e ainda adequar-se aos padr\u00f5es ambientais e de seguran\u00e7a do s\u00e9culo 21 \u00e9 uma tarefa herc\u00falea \u2014 ainda mais por que n\u00e3o d\u00e1 para desagradar uma legi\u00e3o de f\u00e3s formada duramente ao longo de seis d\u00e9cadas e que, naturalmente, \u00e9 conservadora em termos de design. <\/div>\n\n\n\n\n
\"land<\/a><\/td>\n<\/tr>\n
Um motor h\u00edbrido sobrevive a isso?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/div>\n
A montadora indiana poderia conseguir isso de v\u00e1rias formas. Para baratear a produ\u00e7\u00e3o sem interferir na qualidade, a solu\u00e7\u00e3o \u00f3bvia \u00e9 levar a linha de produ\u00e7\u00e3o para a pr\u00f3pria \u00cdndia. O novo modelo tamb\u00e9m poderia ser h\u00edbrido, mas ainda n\u00e3o se sabe como motores el\u00e9tricos podem se adequar (ou mesmo sobreviver) a situa\u00e7\u00f5es t\u00e3o extremas quanto as que existem no mundo off-road<\/i>. <\/div>\n
<\/div>\n
Al\u00e9m disso, ser\u00e1 preciso manter os atributos que fazem do Landie<\/i> o melhor 4×4 que existe. O Defender \u00e9 o \u00fanico que leva a s\u00e9rio a utilidade e n\u00e3o a esportividade de um utilit\u00e1rio esporte. A dist\u00e2ncia at\u00e9 o solo \u00e9 de mais de 30 cent\u00edmetros. \u00c1gua at\u00e9 meio metro (at\u00e9 mais com um snorkel<\/i>) e inclina\u00e7\u00f5es de at\u00e9 45 graus n\u00e3o s\u00e3o problema. Consumo? Como dizem, “Se voc\u00ea precisa perguntar…”. E segundo pesquisas da f\u00e1brica, 70% de todas as unidades produzidas desde 1959 continuam rodando.<\/div>\n
<\/div>\n
O \u201cDefensor\u201d j\u00e1 foi fabricado<\/strike> montado em terras tupiniquins no fim dos anos 1990. Mesmo assim, o baixo \u00edndice de nacionaliza\u00e7\u00e3o, os pre\u00e7os altos incompat\u00edveis com a simplicidade do ve\u00edculo e a verdadeira persegui\u00e7\u00e3o legal contra os motores a diesel tornaram o neg\u00f3cio invi\u00e1vel. A busca de mercados produtores com m\u00e3o-de-obra mais barata pode faz\u00ea-lo voltar para o Brasil.<\/div>\n","protected":false},"excerpt":{"rendered":"

> O Land Rover foi pro brejo… Fugindo de toda essa modinha SUV \u2014 que combina interior glamouroso num jipe autom\u00e1tico que \u00e9 incapaz de sair de um atoleiro sozinho, mas mesmo assim bebe (e polui) feito um viciado \u2014 o Land Rover Defender tem se mantido basicamente o mesmo durante mais de trinta anos. […]<\/p>\n","protected":false},"author":486,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"material-hide-sections":[],"pgc_sgb_lightbox_settings":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[28,82,137],"tags":[],"class_list":["post-416","post","type-post","status-publish","format-standard","hentry","category-automovel","category-design","category-fora-de-estrada"],"yoast_head":"\n>Morte e Vida Roverina - hypercubic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blogs.unicamp.br\/hypercubic\/2010\/09\/morte-e-vida-roverina\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renato Pincelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/\"},\"author\":{\"name\":\"Renato Pincelli\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#\\\/schema\\\/person\\\/c7be1e2811d061a75d3b4f4960eb53bd\"},\"headline\":\">Morte e Vida Roverina\",\"datePublished\":\"2010-09-08T19:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/\"},\"wordCount\":482,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/scienceblogs.com.br\\\/hypercubic\\\/files\\\/2011\\\/12\\\/Land_Rover_90_County_Staation_Wagon_thumb%5B2%5D.jpg\",\"articleSection\":[\"autom\u00f3vel\",\"design\",\"fora-de-estrada\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/\",\"url\":\"https:\\\/\\\/www.blogs.unicamp.br\\\/hypercubic\\\/2010\\\/09\\\/morte-e-vida-roverina\\\/\",\"name\":\">Morte e Vida Roverina - 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