{"id":13459,"date":"2025-10-29T13:42:55","date_gmt":"2025-10-29T16:42:55","guid":{"rendered":"https:\/\/www.blogs.unicamp.br\/revista\/?p=13459"},"modified":"2025-10-29T13:55:09","modified_gmt":"2025-10-29T16:55:09","slug":"nos-precisamos-viralizar","status":"publish","type":"post","link":"https:\/\/www.blogs.unicamp.br\/revista\/2025\/10\/29\/nos-precisamos-viralizar\/","title":{"rendered":"N\u00f3s precisamos viralizar?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13459\" class=\"elementor elementor-13459\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2876d792 e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2876d792\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ee014 premium-tcloud__row jltma-glass-effect-no elementor-widget elementor-widget-premium-tcloud\" data-id=\"16ee014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;words_order&quot;:&quot;default&quot;,&quot;new_tab&quot;:&quot;yes&quot;,&quot;colors_select&quot;:&quot;random-light&quot;,&quot;fsize_scale&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]}}\" data-widget_type=\"premium-tcloud.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div class=\"premium-tcloud-container premium-tcloud-default\" data-chart=\"{&quot;wordsArr&quot;:[[&quot;\\\/ Artigo&quot;,1,&quot;https:\\\/\\\/www.blogs.unicamp.br\\\/revista\\\/category\\\/artigo\\\/&quot;,&quot;\\\/ Artigo&quot;,1,&quot;_blank&quot;],[&quot;\\\/ Ci\\u00eancias Humanas&quot;,1,&quot;https:\\\/\\\/www.blogs.unicamp.br\\\/revista\\\/category\\\/ciencias-humandas\\\/&quot;,&quot;\\\/ Ci\\u00eancias Humanas&quot;,1,&quot;_blank&quot;],[&quot;V.10 N.2 2024&quot;,1,&quot;https:\\\/\\\/www.blogs.unicamp.br\\\/revista\\\/category\\\/v-10-n-2-2024\\\/&quot;,&quot;V.10 N.2 2024&quot;,1,&quot;_blank&quot;]]}\">\n\n\t\t\t\t<div class=\"premium-tcloud-canvas-container\">\n\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/www.blogs.unicamp.br\/revista\/category\/artigo\/\" title=\"\/ Artigo\" target=\"_blank\">\/ Artigo<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/www.blogs.unicamp.br\/revista\/category\/ciencias-humandas\/\" title=\"\/ Ci\u00eancias Humanas\" target=\"_blank\">\/ Ci\u00eancias Humanas<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"premium-tcloud-term-wrap\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"premium-tcloud-term\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"premium-tcloud-term-link\" data-weight=\"1\" href=\"https:\/\/www.blogs.unicamp.br\/revista\/category\/v-10-n-2-2024\/\" title=\"V.10 N.2 2024\" target=\"_blank\">V.10 N.2 2024<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2090ff92 elementor-hidden-mobile_extra elementor-hidden-mobile jltma-glass-effect-no elementor-widget elementor-widget-ha-link-hover happy-addon ha-link-hover\" data-id=\"2090ff92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-link-hover.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <link-hover class=\"ha_content__item\">\n            <a href=\"https:\/\/www.blogs.unicamp.br\/revista\/edicao\/v-10-n-2-2024\/\" class=\"ha-link ha-link--kale\" rel=\"nofollow\">Ver volume<\/a>\n        <\/link-hover>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba16ec6 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3ba16ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00f3s precisamos viralizar?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1bda31 jltma-glass-effect-no elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"5c1bda31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-0fdbbfb ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.blogs.unicamp.br\/revista\/2025\/10\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t29\/10\/2025\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22aa7a52 elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"22aa7a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7.webp\" class=\"attachment-full size-full wp-image-13447\" alt=\"\" srcset=\"https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7.webp 1200w, https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7-300x225.webp 300w, https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7-1024x768.webp 1024w, https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7-768x576.webp 768w, https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7-500x375.webp 500w, https:\/\/www.blogs.unicamp.br\/revista\/wp-content\/uploads\/sites\/279\/2025\/10\/alt7-800x600.webp 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f13923 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"51f13923\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-1551016f e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"1551016f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-1371ff89 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"1371ff89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d7ac0ee jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3d7ac0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDescubra por que viralizar n\u00e3o \u00e9 tudo na divulga\u00e7\u00e3o cient\u00edfica. Entenda como as bolhas digitais limitam o acesso \u00e0 informa\u00e7\u00e3o e o seu impacto real.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f3de068 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"2f3de068\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7e261c42 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"7e261c42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-6fd2ecbe e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"6fd2ecbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5561f45d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5561f45d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7f0e4e jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7f7f0e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Erica Mariosa Moreira Carneiro<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecc00e2 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"ecc00e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7960b0a e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"7960b0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef1bd3 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0ef1bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Uma promessa de exist\u00eancia social racional, como promessa de liberdade, equidade, solidariedade e melhoria cont\u00ednua das condi\u00e7\u00f5es materiais dessa exist\u00eancia social.&#8221;<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2f03a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3c2f03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"post-main-image row text-center\"><img decoding=\"async\" class=\"attachment-greatmag-single size-greatmag-single no-lazy wp-post-image\" src=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-710x710.jpeg\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-710x710.jpeg 710w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-300x300.jpeg 300w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-150x150.jpeg 150w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-768x768.jpeg 768w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-500x500.jpeg 500w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d-800x800.jpeg 800w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/a3a9b278-7b9c-4348-b2a0-080d7156f16d.jpeg 1024w\" alt=\"\" width=\"710\" height=\"710\" \/><\/div><div class=\"entry-content\"><p class=\" eplus-wrapper\">A frase t\u00edtulo deste texto n\u00e3o \u00e9 nenhuma surpresa para quem pesquisa e\/ou trabalha com divulga\u00e7\u00e3o cient\u00edfica no s\u00e9culo XXI. Vivemos a era digital, momento hist\u00f3rico no qual a comunica\u00e7\u00e3o \u00e9 quase, em sua totalidade, instrumentalizada pelo digital.<\/p><p class=\" eplus-wrapper\">Tamb\u00e9m n\u00e3o \u00e9 surpresa para os que perpassam pelos meus conte\u00fados a minha milit\u00e2ncia quanto a divulga\u00e7\u00e3o cient\u00edfica offline e a defesa da recupera\u00e7\u00e3o das possibilidades perdidas ao fixarmos nosso olhar, na divulga\u00e7\u00e3o cient\u00edfica, apenas para o conte\u00fado que adv\u00e9m das m\u00eddias sociais. Assim, esse texto \u00e9 mais uma tentativa de debate sobre a pergunta:<\/p><h1>N\u00f3s precisamos movimentar todo o nosso esfor\u00e7o na divulga\u00e7\u00e3o cient\u00edfica para viralizar?<\/h1><h3>\u00a0<\/h3><h2 class=\" wp-block-heading eplus-wrapper\">O que \u00e9 conte\u00fado viral?<\/h2><p class=\" eplus-wrapper\"><a href=\"https:\/\/www.dicio.com.br\/viral\/\" target=\"_blank\" rel=\"noopener\">Para o dicion\u00e1rio<\/a>\u00a0\u2013 Que se espalha rapidamente pela internet;<\/p><p class=\" eplus-wrapper\"><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Fen%C3%B4meno_viral\" target=\"_blank\" rel=\"noopener\">Para a Wikip\u00e9dia\u00a0<\/a>\u2013 O termo\u00a0viral\u00a0\u00e9 utilizado para descrever um v\u00eddeo, imagem ou conte\u00fado escrito que se dissemina rapidamente entre os usu\u00e1rios da\u00a0Internet;<\/p><p class=\" eplus-wrapper\"><a href=\"https:\/\/about.fb.com\/br\/news\/2020\/11\/medindo-nosso-progresso-no-combate-ao-discurso-de-odio\/\" target=\"_blank\" rel=\"noopener\">Para o Meta\u00a0<\/a>\u2013 Um conte\u00fado pode se tornar viral e ser visto por muitas pessoas em um per\u00edodo muito curto de tempo.<\/p><h3>\u00a0<\/h3><h2 class=\" wp-block-heading eplus-wrapper\">Quem tem acesso ao viral?<\/h2><p class=\" eplus-wrapper\">No texto\u00a0<a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/de-qual-internet-falamos-quando-planejamos-a-divulgacao-cientifica\/\">De qual internet falamos quando planejamos a Divulga\u00e7\u00e3o Cient\u00edfica<\/a>\u00a0pontuo como a ideia de que todos t\u00eam acesso \u00e0 internet est\u00e1 bem longe da verdade. Os dados apresentados naquela discuss\u00e3o s\u00e3o de 2021, assim acho relevante para este debate atualiz\u00e1-los:<\/p><p class=\" eplus-wrapper\">Segundo o\u00a0<a href=\"https:\/\/agenciadenoticias.ibge.gov.br\/agencia-noticias\/2012-agencia-de-noticias\/noticias\/38307-161-6-milhoes-de-pessoas-com-10-anos-ou-mais-de-idade-utilizaram-a-internet-no-pais-em-2022\" target=\"_blank\" rel=\"noopener\">PNAD de 2022<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.gov.br\/mcom\/pt-br\/noticias\/2023\/novembro\/internet-chega-a-87-2-dos-brasileiros-com-mais-de-10-anos-em-2022-revela-ibge\" target=\"_blank\" rel=\"noopener\">publicado em 2023<\/a>, no Brasil\u00a0<strong>91,5% dos domic\u00edlios tinham acesso \u00e0 internet<\/strong>.<\/p><p class=\" eplus-wrapper\"><a href=\"https:\/\/g1.globo.com\/tecnologia\/noticia\/2023\/11\/09\/64-milhoes-de-casas-do-pais-nao-tem-acesso-a-internet-diz-ibge.ghtml\" target=\"_blank\" rel=\"noopener\">Dos 91,5% dos domic\u00edlios que possuem acesso a internet:<\/a><\/p><ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-5798a7\"><li class=\" eplus-wrapper\">62,1% s\u00e3o pessoas pr\u00f3ximas aos 60 anos e 87,2% s\u00e3o de pessoas pr\u00f3ximas aos 10 anos;<\/li><li class=\" eplus-wrapper\">96,6% s\u00e3o pessoas da Centro-Oeste do pa\u00eds, do Norte s\u00e3o 82,4% e do Nordeste 83,2%;<\/li><li class=\" eplus-wrapper\">72,7% s\u00e3o da \u00e1rea rural do pa\u00eds;<\/li><li class=\" eplus-wrapper\">98,4% s\u00e3o estudantes da rede privada e 89,4% s\u00e3o estudantes da rede p\u00fablica;<\/li><li class=\" eplus-wrapper\">Dos estudantes: 8,9% dos usu\u00e1rios acessaram a internet por conex\u00e3o gratuita p\u00fablica em escolas, universidades ou bibliotecas p\u00fablicas. 26,7% s\u00e3o da rede p\u00fablica de ensino.<\/li><\/ul><p class=\" eplus-wrapper\">Observe que quando falamos sobre acesso \u00e0 internet em um pa\u00eds continental como o Brasil, n\u00e3o \u00e9 poss\u00edvel afirmar que viralizar \u00e9 sin\u00f4nimo de que TODOS t\u00eam acesso ao conte\u00fado p\u00fablicado nas m\u00eddias sociais.<\/p><p>\u00a0<\/p><h1 class=\" wp-block-heading eplus-wrapper\">As Bolhas digitais<\/h1><p class=\" eplus-wrapper\">J\u00e1 aconteceu com voc\u00ea de todos a sua volta estarem comentando sobre um assunto ou um influencer, mas voc\u00ea n\u00e3o fazia ideia do que se tratava?<\/p><p class=\" eplus-wrapper\">\u00c9 claro que j\u00e1 pass\u00e1vamos por isso antes da internet, contudo, com a era digital, o fen\u00f4meno de bolha tem se intensificado, justamente pela l\u00f3gica do funcionamento das redes sociais.<\/p><blockquote><pre><sub><strong>Bolhas:<\/strong>\u00a0L\u00f3gica ditada pelos algoritmos da internet\/redes sociais que criam\u00a0filtros e classifica\u00e7\u00f5es\u00a0de postagens\u00a0conforme os seus interesses, (apresentados como curtidas, coment\u00e1rios ou tempo de visualiza\u00e7\u00e3o, por exemplo) ou sobre conte\u00fados, mais acessados que outros. Esses filtros\u00a0limitam o seu acesso \u00e0s informa\u00e7\u00f5es\u00a0dispostas na internet, afetando assim a sua possibilidade de conhecimento, discernimento, tomada de decis\u00e3o, e por consequ\u00eancia, o modo como agimos, pensamos e\/ou aprendemos.<\/sub><\/pre><\/blockquote><p>\u00a0<\/p><h2><cite><a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/desafios-do-produtor-de-conteudo-da-comunicacao-de-massa-ao-digital\/\"><sub>Por que liberdade de express\u00e3o n\u00e3o \u00e9 desculpa para falar o que quiser na internet?<\/sub><\/a><\/cite><\/h2><p>Quero deixar dermarcado que para al\u00e9m do funcionamento das bolhas comentadas acima, tamb\u00e9m fiz outro debate no texto\u00a0<a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/mercadores-da-duvida-sim-eles-continuam-por-aqui\/\">\u201cQuem \u00e9 o influencer que extrapola o algoritmo?\u201d<\/a>, que vale a pena conferir como complemento.<\/p><p class=\" eplus-wrapper\">E \u00e9 nesse ponto que convido, voc\u00ea, divulgador de ci\u00eancia, a pensar comigo!<\/p><p>\u00a0<\/p><h1 class=\" wp-block-heading has-text-align-center eplus-wrapper\">O viral que voc\u00ea busca n\u00e3o se trata de \u2018todo mundo\u2019<\/h1><div class=\"wp-block-image\"><figure class=\" aligncenter size-full is-resized eplus-wrapper\"><img decoding=\"async\" class=\"wp-image-3672\" src=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo.webp\" sizes=\"(max-width: 970px) 100vw, 970px\" srcset=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo.webp 970w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-300x300.webp 300w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-150x150.webp 150w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-768x768.webp 768w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-500x500.webp 500w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-800x800.webp 800w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Zinza-e-Todo-mundo-710x710.webp 710w\" alt=\"\" width=\"970\" height=\"970\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/vacilandia.com\/zinza-e-seu-facebook-nao-e-todo-mundo\/\" target=\"_blank\" rel=\"noopener\">Fonte \u2013\u00a0<\/a>Arte por\u00a0<a href=\"https:\/\/vacilandia.com\/author\/rafael\/\" target=\"_blank\" rel=\"noopener\">RAFAEL MAR\u00c7AL<\/a>\u00a0\u2013 Tirinha \u2013\u00a0<a href=\"https:\/\/vacilandia.com\/category\/tirinha\/ra-zinza\/\" target=\"_blank\" rel=\"noopener\">R\u00c3 ZINZA<\/a><\/figcaption><\/figure><\/div><p class=\" eplus-wrapper\">Rita Segato n\u00e3o debate as quest\u00f5es da era digital em seu livro\u00a0<a href=\"https:\/\/books.google.com.br\/books\/about\/Cr%C3%ADtica_da_colonialidade_em_oito_ensaio.html?id=uLc-EAAAQBAJ&amp;source=kp_book_description&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener\">Cr\u00edtica da colonialidade em oito ensaios e uma antropologia por demanda<\/a>, mesmo assim, tornou-se inevit\u00e1vel n\u00e3o pensar no funcionamento das m\u00eddias sociais ao passar pelos cap\u00edtulos.<\/p><blockquote class=\"wp-block-quote has-text-align-left eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" has-text-align-left eplus-wrapper\"><sub>Uma promessa de exist\u00eancia social racional, como promessa de liberdade, equidade, solidariedade e melhoria cont\u00ednua das condi\u00e7\u00f5es materiais dessa exist\u00eancia social. pg. 69<\/sub><\/pre><\/blockquote><p class=\" eplus-wrapper\">A cita\u00e7\u00e3o acima de Quijano, coletada por Segato, exemplifica este funcionamento comercial da ideia de espa\u00e7o poss\u00edvel, gratuito e aberto a todos, que as\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/GAFAM\" target=\"_blank\" rel=\"noopener\">big techs<\/a>\u00a0vem comunicando desde a expans\u00e3o da internet, mas que, na pr\u00e1tica, n\u00e3o acontece.<\/p><p>\u00a0<\/p><div class=\"wp-block-image\"><figure class=\" aligncenter size-full is-resized eplus-wrapper\"><a href=\"https:\/\/www.jusbrasil.com.br\/artigos\/o-facebook-e-pago-ou-gratuito\/213307960\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3626\" src=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602.png\" sizes=\"(max-width: 855px) 100vw, 855px\" srcset=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602.png 855w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602-300x119.png 300w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602-768x304.png 768w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602-500x198.png 500w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602-800x316.png 800w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/06\/Captura-de-tela-2024-06-27-142602-710x281.png 710w\" alt=\"\" width=\"855\" height=\"338\" \/><\/a><\/figure><\/div><p>\u00a0<\/p><p class=\" eplus-wrapper\">Ao longo de seu livro podemos fazer uma rela\u00e7\u00e3o entre o debate da colonialidade com a\u00a0<strong>obedi\u00eancia e fidelidade\u00a0<\/strong>que nos submetemos a um sistema digital criado, gerenciado e mantido por empresas do norte global.<\/p><p class=\" eplus-wrapper\">Essa obedi\u00eancia e fidelidade \u00e9 camuflada pela promessa de resultados que \u00e9 conseguida, dentre muitas estrat\u00e9gias, atrav\u00e9s da\u00a0<a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/o-influencer-como-corpo-docil\/\">discipliniza\u00e7\u00e3o do produtor de conte\u00fado\u00a0<\/a>e a insana inser\u00e7\u00e3o de conte\u00fados,\u00a0<a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/o-twitter-e-o-capitalismo-de-vigilancia\/\">mas que sabemos se tratar de uma forma de capitaliza\u00e7\u00e3o dos dados\/informa\u00e7\u00f5es de seus usu\u00e1rios.<\/a><\/p><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" eplus-wrapper\"><sub>A partir dessa organiza\u00e7\u00e3o euroc\u00eantrica da produ\u00e7\u00e3o e da\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Subjetividade\" target=\"_blank\" rel=\"noopener\">subjetividade<\/a>, por um lado, os pr\u00f3prios saberes passam a reger-se por uma escala de prest\u00edgio, e, por outro lado, o saber disciplinar sobre a sociedade estrutura-se, muito especialmente, a partir da rela\u00e7\u00e3o hier\u00e1rquica do observador soberano. pg 62<\/sub><\/pre><\/blockquote><p class=\" eplus-wrapper\">Dentre as problem\u00e1ticas resultantes desses sistemas digitais regido por algoritmos que intensificam bolhas est\u00e1, tamb\u00e9m, a diminui\u00e7\u00e3o do multiculturalismo ao impor regras, funcionamentos, l\u00f3gicas e regulamenta\u00e7\u00e3o que privilegiam os interesses dessas\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/GAFAM\" target=\"_blank\" rel=\"noopener\">big techs<\/a>, em detrimento ao regional.<\/p><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" eplus-wrapper\"><sub>O eurocentrismo \u00e9 entendido, no contexto da perspectiva da colonialidade do poder, como um modo distorcido e que distorce a produ\u00e7\u00e3o de sentido, a explica\u00e7\u00e3o e o conhecimento. pg. 58<\/sub><\/pre><\/blockquote><p class=\" eplus-wrapper\">Ao nos retirar a possibilidade do \u201cespelho\u201d retira-se toda a possibilidade de reconhecimento da pr\u00f3pria realidade, de debates sobre as problem\u00e1ticas regionais, luta por direitos, enfrentamentos e\u00a0<a href=\"https:\/\/www.blogs.unicamp.br\/mindflow\/prisao-imposta-por-si-mesmo\/\">rea\u00e7\u00e3o ao que consideramos errado ou injusto em nossa sociedade<\/a>, se trata de<\/p><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" eplus-wrapper\"><sub>poder ver no espelho \u2013 ra\u00e7a, corporalidade, paisagem que nos habita \u2013 quem somos, de onde viemos, que linhagens podemos recuperar, que hist\u00f3rias interceptadas e censuradas podemos suturar com o presente de forma a lhes proporcionar futuro. pg 37 e 38<\/sub><\/pre><\/blockquote><p class=\" eplus-wrapper\">E aqui eu quero enfatizar que a imposi\u00e7\u00e3o do funcionamento digital advindo das big techs n\u00e3o se limitam as m\u00eddias sociais, mas convence toda a estrutura civilizat\u00f3ria, de que\u00a0<strong><span style=\"color: #800000;\">s\u00f3 dessa forma funciona<\/span><\/strong>, portanto, outras formas s\u00e3o dispens\u00e1veis.<\/p><p>\u00a0<\/p><h1 class=\" wp-block-heading eplus-wrapper\">E como isso funciona na comunica\u00e7\u00e3o?<\/h1><p class=\" eplus-wrapper\">Incentivando o desmonte de outras formas de comunica\u00e7\u00e3o j\u00e1 pr\u00e9-existentes:<\/p><ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-5a87b2\"><li class=\" eplus-wrapper\">Segundo o\u00a0<a href=\"https:\/\/agenciadenoticias.ibge.gov.br\/agencia-noticias\/2012-agencia-de-noticias\/noticias\/38306-em-2022-streaming-estava-presente-em-43-4-dos-domicilios-com-tv#:~:text=Pa%C3%ADs%20tem%2071%2C5%20milh%C3%B5es,89%2C9%25%20em%202022.\" target=\"_blank\" rel=\"noopener\">PNAD<\/a>\u00a0em 2022 o n\u00famero de domic\u00edlios do pa\u00eds com TV \u00e9 de 71,5\u00a0milh\u00f5es e de r\u00e1dio 42,6 milh\u00f5es;<\/li><li class=\" eplus-wrapper\">A TV \u00e9 o principal meio de informa\u00e7\u00e3o para 40% da popula\u00e7\u00e3o e o r\u00e1dio para 7%, segundo pesquisa do\u00a0<a href=\"https:\/\/www.poder360.com.br\/midia\/internet-e-principal-meio-de-informacao-para-43-tv-e-preferida-de-40\/#:~:text=A%20internet%20e%20a%20televis%C3%A3o,21%25%20por%20sites%20e%20portais.\" target=\"_blank\" rel=\"noopener\">PoderData<\/a>\u00a02021;<\/li><li class=\" eplus-wrapper\">J\u00e1 a pesquisa do\u00a0<a href=\"https:\/\/rankingpesquisa.com.br\/noticias\/pesquisa-aponta-os-meios-de-comunicacao-mais-confiaveis-no-brasil\/\" target=\"_blank\" rel=\"noopener\">Instituto Ranking Pesquisa<\/a>\u00a0(2021) mostra que 55.8% da popula\u00e7\u00e3o aponta que a TV \u00e9 o meio de comunica\u00e7\u00e3o mais confi\u00e1vel do pa\u00eds, j\u00e1 o r\u00e1dio \u00e9 a prefer\u00eancia de 50,9%.<\/li><\/ul><p class=\" eplus-wrapper\">J\u00e1 a\u00a0<a href=\"https:\/\/www.cgee.org.br\/documents\/10195\/4686075\/CGEE_OCTI_Resumo_Executivo-Perc_Pub_CT_Br_2023.pdf\" target=\"_blank\" rel=\"noopener\">Pesquisa Percep\u00e7\u00e3o p\u00fablica da C&amp;T de 2023<\/a>\u00a0aponta que<\/p><div class=\"wp-block-image\"><figure class=\" aligncenter size-large eplus-wrapper\"><a href=\"https:\/\/revistapesquisa.fapesp.br\/seis-em-cada-dez-brasileiros-tem-interesse-em-temas-de-ciencia-e-tecnologia-aponta-levantamento\/?utm_source=instagram&amp;utm_medium=social&amp;utm_campaign=EdOnline\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3705 aligncenter\" src=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-1024x539.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-1024x539.png 1024w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-300x158.png 300w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-768x404.png 768w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-500x263.png 500w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-800x421.png 800w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1-710x374.png 710w, https:\/\/www.blogs.unicamp.br\/mindflow\/wp-content\/uploads\/sites\/186\/2024\/07\/RPF-percepcao-2024-05-info3-1140-1.png 1140w\" alt=\"\" width=\"1024\" height=\"539\" \/><\/a><\/figure><\/div><p style=\"text-align: center;\">Fonte:\u00a0<a href=\"https:\/\/revistapesquisa.fapesp.br\/seis-em-cada-dez-brasileiros-tem-interesse-em-temas-de-ciencia-e-tecnologia-aponta-levantamento\/\" target=\"_blank\" rel=\"noopener\">Pesquisa Fapesp<\/a>\u00a0\u2013 Mat\u00e9ria por Sarah\u00a0<a href=\"https:\/\/revistapesquisa.fapesp.br\/autor\/sarah-schmidt\/\" target=\"_blank\" rel=\"noopener\">Schmidt<\/a><\/p><\/div><p>\u00a0<\/p><p class=\" eplus-wrapper\">Observamos nas pesquisas acima que os meios de comunica\u00e7\u00e3o tradicionais continuam sendo uma importante e confi\u00e1vel forma de envio de informa\u00e7\u00e3o a popula\u00e7\u00e3o, principalmente quando observamos os dados de acesso \u00e0 internet apresentados no in\u00edcio desse texto.<\/p><p class=\" eplus-wrapper\">Mesmo assim, vemos, conforme aponta o<a href=\"https:\/\/www.atlas.jor.br\/\" target=\"_blank\" rel=\"noopener\">\u00a0Atlas de Not\u00edcia<\/a>\u00a0<a href=\"https:\/\/www.observatoriodaimprensa.com.br\/atlas-da-noticia-4-0\/jornalismo-digital-reduz-abrangencia-de-desertos-de-noticia\/\" target=\"_blank\" rel=\"noopener\">de 2020 e publicada em 2021<\/a>, uma redu\u00e7\u00e3o significativa dos ve\u00edculos de conte\u00fado jornal\u00edsticos regionais.<\/p><h6 class=\" wp-block-heading has-text-align-center eplus-wrapper\" style=\"text-align: center;\">Figura 2: Distribui\u00e7\u00e3o do jornalismo local no Brasil \u2014 Atlas da Not\u00edcia\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd_x8vnqUoPcbj53HHokccud5mjmaMdLMs2sFZGpBNU0Bgo57gKkelF-tvs3-mZLb4VXjEw_NUCEGbC5B5Nasxr5nOyBfT8RkSeDQOsAHZ0wx7Gej5WuzFO86D_eY0p3bbdiWtlnKSqwzbRWSOQhMPQrhzQ?key=YqK1bC2Fr3-dv2QmoDyktA\" width=\"596\" height=\"420\" \/><\/h6><p>\u00a0<\/p><p class=\" eplus-wrapper\">A pesquisa demonstra que o Brasil possu\u00eda, em 2021, 3.280 \u2018desertos de not\u00edcias\u2019<\/p><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" eplus-wrapper\"><sub>Desertos de not\u00edcias s\u00e3o regi\u00f5es do pa\u00eds que n\u00e3o possuem nenhum tipo de ve\u00edculo de comunica\u00e7\u00e3o jornal\u00edstico local. Isso significa que nesses locais, as informa\u00e7\u00f5es n\u00e3o retratam problem\u00e1ticas locais, como informa\u00e7\u00f5es sobre onde se vacinar, por exemplo.<\/sub><\/pre><\/blockquote><p>\u00a0<\/p><p class=\" eplus-wrapper\">Outros dados importantes que esta pesquisa aponta e merece destaque em nosso debate:<\/p><ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-e10a3a\"><li class=\" eplus-wrapper\">Em 2020, o pa\u00eds possu\u00eda 4.403 ve\u00edculos via r\u00e1dio, 4.221 ve\u00edculos\u00a0<em>online<\/em>, 3.229 ve\u00edculos impressos e 1.239 ve\u00edculos via televis\u00e3o;<\/li><li class=\" eplus-wrapper\">Nos ultimos 30 anos, 602 ve\u00edculos de jornalismo foram encerrados, sendo que 395 eram ve\u00edculos impressos, 173 online, 25 via r\u00e1dio e 09 via televis\u00e3o.<\/li><\/ul><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><pre class=\" eplus-wrapper\"><sub>O surgimento de pequenas iniciativas digitais no Brasil nos \u00faltimos anos ajudou a preencher espa\u00e7os carentes de presen\u00e7a de jornalismo local, os chamados desertos de not\u00edcia, \u00e0 medida que o n\u00famero de ve\u00edculos impressos encolheu significativamente.\u00a0<a href=\"https:\/\/www.observatoriodaimprensa.com.br\/atlas-da-noticia-4-0\/jornalismo-digital-reduz-abrangencia-de-desertos-de-noticia\/\" target=\"_blank\" rel=\"noopener\">Observat\u00f3rio da Imprensa<\/a><\/sub><\/pre><\/blockquote><p>\u00a0<\/p><p class=\" eplus-wrapper\">As iniciativas digitais mencionadas na pesquisa como forma de preenchimento dos espa\u00e7os carentes do jornalismo local representam um esfor\u00e7o significativo, que Segato chama de contraponto necess\u00e1rio ao eurocentrismo a partir da constitui\u00e7\u00e3o de uma identidade, contudo a l\u00f3gica de funcionamento do digital que propagandeia a ideia do\u00a0<s>espa\u00e7o poss\u00edvel, gratuito e aberto a todos<\/s>\u00a0acaba por minar este esfor\u00e7o<mark class=\"has-inline-color has-black-color\">\u00a0e o faz de forma velada<\/mark>.<\/p><h2>\u00a0<\/h2><h1 class=\" wp-block-heading eplus-wrapper\">Ent\u00e3o do que se trata o \u2018viralizar\u2019 na divulga\u00e7\u00e3o cient\u00edfica?<\/h1><p class=\" eplus-wrapper\">O viralizar que defendo na divulga\u00e7\u00e3o cient\u00edfica n\u00e3o se trata de corresponder a uma l\u00f3gica que privilegia quem paga mais, ali\u00e1s, a pr\u00f3pria ideia de que a divulga\u00e7\u00e3o cient\u00edfica PRECISA viralizar vem desse controle euroc\u00eantrico do sistema que tem sua raiz na forma de explora\u00e7\u00e3o do trabalho.<\/p><blockquote class=\"wp-block-quote eplus-wrapper is-layout-flow wp-block-quote-is-layout-flow\"><p class=\" eplus-wrapper\"><sub>O fato \u00e9 que j\u00e1 desde o come\u00e7o da Am\u00e9rica, os futuros europeus associavam o trabalho n\u00e3o pago ou n\u00e3o assalariado com as ra\u00e7as dominadas, porque eram ra\u00e7as inferiores [\u2026] A inferioridade racial dos colonizados implicava que n\u00e3o eram dignos do pagamento de sal\u00e1rio. [\u2026] E o menor sal\u00e1rio das ra\u00e7as inferiores pelo mesmo trabalho dos brancos, nos atuais centros capitalistas, n\u00e3o poderiam ser, tampouco, explicado sem recorrer-se \u00e0 classifica\u00e7\u00e3o social racista da popula\u00e7\u00e3o do mundo. [\u2026] tal articula\u00e7\u00e3o foi constitutivamente colonial, pois se baseou, primeiro, na adscri\u00e7\u00e3o de todas as formas de trabalho n\u00e3o remunerados \u00e0s ra\u00e7as colonizadas. pg. 59<\/sub><\/p><\/blockquote><p class=\" eplus-wrapper\">E para finalizar esse texto deixo algumas perguntas que acredito que a divulga\u00e7\u00e3o cient\u00edfica brasileira precisa se fazer com urg\u00eancia:<\/p><ul class=\"eplus-wrapper wp-block-list eplus-styles-uid-0b7566\"><li class=\" eplus-wrapper\">Afinal o que \u00e9 mais importante no trabalho de divulgar a ci\u00eancia a sociedade?<\/li><li class=\" eplus-wrapper\">Devemos continuar buscando o viralizar imposto pelas big techs ou devemos nos dedicar a falar com um p\u00fablico \u2018reduzido\u2019 mas que possibilite o di\u00e1logo?<\/li><li class=\" eplus-wrapper\">A divulga\u00e7\u00e3o cient\u00edfica deve continuar sendo pautada em n\u00fameros das m\u00eddias sociais?<\/li><li class=\" eplus-wrapper\">Faz sentido se colocar em situa\u00e7\u00f5es insalubres como o\u00a0<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Hater_(internet)\" target=\"_blank\" rel=\"noopener\">hateamento<\/a>, em prol do furar bolhas?<\/li><li class=\" eplus-wrapper\">Esses n\u00fameros inflados das m\u00eddias sociais servem para quem e para que?<\/li><li class=\" eplus-wrapper\">Quais foram os motivos que levaram voc\u00ea, divulgador cient\u00edfico, a dedicar seu tempo, sua vida e seu conhecimento adquirido a falar sobre ci\u00eancia para a sociedade?<\/li><\/ul><p class=\" eplus-wrapper\">Precisamos nos perguntar, assim como Janelle Mon\u00e1e faz na m\u00fasica Cold War:<\/p><p class=\" has-text-align-center eplus-wrapper\"><mark class=\"has-inline-color\">Do you know what you\u2019re fighting for? \u2013 Voc\u00ea sabe pelo que est\u00e1 lutando?<\/mark><\/p><p class=\" has-text-align-center eplus-wrapper\"><a class=\"swipebox\" href=\"https:\/\/www.youtube.com\/watch?v=lqmORiHNtN4\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener\">Cold War \u2013 Janelle Mon\u00e1e<\/a><\/p><figure class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube eplus-wrapper\"><div class=\"wp-block-embed__wrapper\"><div class=\"fluid-width-video-wrapper\"><iframe title=\"Janelle Monae - Cold War [Official Music Video]\" src=\"https:\/\/www.youtube.com\/embed\/lqmORiHNtN4?feature=oembed\" name=\"fitvid0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/div><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44bf2125 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"44bf2125\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38edb14a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"38edb14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Sobre quem escreveu<\/h1><p><span style=\"font-weight: 400;\"><strong>Erica Mariosa Moreira Carneiro<\/strong> \u00e9 graduada em Rela\u00e7\u00f5es P\u00fablicas pela PUC-Campinas, p\u00f3s-graduada em Jornalismo Cient\u00edfico, mestra em Divulga\u00e7\u00e3o Cient\u00edfica pela Unicamp e doutora em Ensino de Ci\u00eancias e Matem\u00e1tica. Atua nas \u00e1reas de comunica\u00e7\u00e3o, divulga\u00e7\u00e3o cient\u00edfica e m\u00eddias sociais. Participa de iniciativas como o Grupo PEmCie, Blogs Unicamp, EBDC e Instituto Mario Schenberg, al\u00e9m de abordar comunica\u00e7\u00e3o cient\u00edfica para cientistas no blog Mindflow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4185040 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"4185040\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-73254bc e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"73254bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-66a046a e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"66a046a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54152a8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"54152a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Como citar:\u00a0\u00a0<\/b><\/p><p class=\"p1\">Carneiro, Erica. (2024). N\u00f3s precisamos viralizar?. <b>Revista Blogs Unicamp<\/b>, Vol. 10, N.2. Dispon\u00edvel em: <a href=\"https:\/\/www.blogs.unicamp.br\/revista\/?p=13459\">https:\/\/www.blogs.unicamp.br\/revista\/?p=13459<\/a> Acesso em: DD\/MM\/AAAA\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b4709e e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"3b4709e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-609b02b e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"609b02b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-58d2580 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"58d2580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8276bd7 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8276bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sobre a imagem destacada:<\/strong><\/p><p>Ilustra\u00e7\u00e3o digital e edi\u00e7\u00e3o: <a href=\"httos:\/\/clorofreela.com\" target=\"_blank\" rel=\"noopener\">clorofreela<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5efbc865 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"5efbc865\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-51bc0019 e-con-full e-flex jltma-glass-effect-no e-con e-child\" data-id=\"51bc0019\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b13ac21 jltma-glass-effect-no elementor-widget elementor-widget-ha-link-hover happy-addon ha-link-hover\" data-id=\"5b13ac21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-link-hover.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <link-hover class=\"ha_content__item\">\n            <a href=\"https:\/\/www.blogs.unicamp.br\/revista\/edicao\/v-10-n-2-2024\/\" class=\"ha-link ha-link--kale\" rel=\"nofollow\">Mais postagens desta edi\u00e7\u00e3o<\/a>\n        <\/link-hover>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137aa143 premium-blog-align-left jltma-glass-effect-no elementor-widget elementor-widget-premium-addon-blog\" data-id=\"137aa143\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;100%&quot;,&quot;filter_flag&quot;:&quot;cat&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;,&quot;scroll_to_offset&quot;:&quot;yes&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"premium-blog-filter\">\n\t\t\t<ul class=\"premium-blog-filters-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"javascript:;\" class=\"category active\" data-filter=\"v-10-n-2-2024\">\n\t\t\t\t\t\t\t\tV.10 N.2 2024\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"13459\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container ciencias-exatas-e-da-terra artigo v-10-n-2-2024\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.blogs.unicamp.br\/revista\/2025\/10\/29\/beterraba-e-urucum-para-complementar-o-sabor\/\" target=\"_self\">\n\t\t\t\tBeterraba e urucum para complementar o sabor\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo ciencias-humandas v-10-n-2-2024\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.blogs.unicamp.br\/revista\/2025\/10\/29\/despertar-estrategias-de-luta-para-novos-sujeitos-politicos\/\" target=\"_self\">\n\t\t\t\tDespertar: Estrat\u00e9gias de luta para novos sujeitos pol\u00edticos\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo ciencias-biologicas v-10-n-2-2024\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/www.blogs.unicamp.br\/revista\/2025\/10\/29\/a-decomposicao-de-plasticos-ganha-aliados-poderosos\/\" target=\"_self\">\n\t\t\t\tA decomposi\u00e7\u00e3o de pl\u00e1sticos ganha aliados poderosos\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container artigo saude v-10-n-2-2024\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper empty-thumb\">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a 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